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China has come online extremely quickly in recent years. Today, one
in five Internet users are Chinese — that’s half a billion people. And
while growth has evened out since 2007, it shows no sign of stopping.
Chinese Internet users spend about the same amount of time online as their U.S. counterparts, but their habits differ. Instant messaging apps are still big, and edge out even search engines in terms of active users. Chinese users also flock to web “portals,” as U.S. users did in the earlier days of the World Wide Web. Online shopping has also taken hold, and some analysts predict China may become the largest ecommerce market by 2015.
Chinese Internet users spend about the same amount of time online as their U.S. counterparts, but their habits differ. Instant messaging apps are still big, and edge out even search engines in terms of active users. Chinese users also flock to web “portals,” as U.S. users did in the earlier days of the World Wide Web. Online shopping has also taken hold, and some analysts predict China may become the largest ecommerce market by 2015.
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